Multimedia and your business
Before I start telling you about multimedia and your business, let me explain what multimedia is… multimedia is the combination of various forms of media, such as text, graphics, audio, video, etc. A few examples of multimedia are explainer videos that contain cartoon images with explanatory text and either a soundtrack or a recorded voice playing and websites that contain text, images, videos and possibly also audio.
This industry has grown at a fast pace since websites first started. Websites have already started to go mobile (otherwise known as being mobile friendly) with added multimedia in the form of videos, images that move around, and even music. Multimedia is the new way of advertising for any business.
Whether you own a small or large business, you cannot turn a blind eye to the direction the world has gone. If you want your business to survive, the best way is by starting to work on your multimedia marketing campaign. In other words, your business needs an online presence, whether it is by having social media pages, a website, or a mobile application. Through these, potential customers will be able to find your business from anywhere and at anytime, at their convenience.
Where does multimedia and an online presence fit together? An online presence is built using multimedia like videos, pictures, text, etc. An online presence can be a facebook page, twitter account, website, etc. The majority of businesses use multiple forms of an online presence to reach their customers. This helps to attract clients that are actually interested in your type of business and builds a customer’s trust and loyalty. Consumers feel frustrated because they are constantly subjected to unsolicited marketing. An online form of marketing has the advantage that consumers choose to visit your site.
For business owners that don’t have a technical background or a technical employee, creating an online presence can be quite challenging. When it comes to website design, or even facebook page images, I would recommend that you outsource the work to a company that has the necessary skills. Changing the company’s marketing strategy from handing out flyers to clients finding you online can prove to be less effort than what people think when you find the right people for the job.
Have you thought about where you want your business to be in 5 years? Establishing this goal will help you decide on how to take your business online. Make sure that when you choose a company they are able to create more than just one form of an online presence for your business, even if you start off with the basics. In the long run, if you want to upgrade it will make it easier.
In the articles to follow, I will explain the different online multimedia options and their benefits for a business in more depth.