Here is some benefits of having a website:
We hear about websites every day, yet we don’t always understand why it is so beneficial to a business. We listed 7 benefits of having a website to help you get a better idea of how websites can help your business reach more customers, If you would like to learn more about websites please read our article on What is a website?
Providing information to a bigger variety of clients 24 hours per day
Unfortunately most people are working during the day – not giving them much time to look around for their specific needs. You want your information to be available to the public by the click of a button, anytime and anywhere. Having a website also saves you the time and money of driving around and handing out pamphlets (that, let’s be honest, only ends up in your trash). Being able to provide 24 hour information about your business saves you and your client’s time, thus saving you money and the inconvenience of driving around (potentially loosing clients to other companies). Because your website is available to a variety of people, you are not limited to your area, but connected to the world.
A website can be more cost effective
In a website you are not limited to a certain amount of words or space to add information or pictures. A website is easier to update your information or add information about your business anytime you need to. This also saves you money in terms of advertising using posters/ads/cards. The updates are in your control and you are not paying by the letter.
Because you can also make use of links (linking your website to social media) this way of advertising is more environmentally friendly as well. Links play a very important part in internet advertising. In using links you are spreading the word about your company all over the world. If others like your links, they will connect you with more people, thus advertising your business for you.
Getting to know your potential clients
One of the complaints of internet advertising is that it “eliminates the personal interaction between business owners and clients”. Your clients’ needs and behavior can be tracked on any of your web pages (via statistics). Making use of a “leave a comment box” or a “live chat” option will help you improve and adapt your services thus getting to know your target group. This will put back the personal interaction that some people crave in their business.
These analytics can also help you to improve your marketing, products, services and customer care. If your aim is to start a franchise, these analytics can also help you to determine where to place your franchises and where to market more. Just think about it: No more wasting time by trying to keep statistics, no more writing up reports to prove your productivity….your website will do this for you. This aspect already got me sold (allot less paper work).
Attracting customers out of your local range of business
A website can connect you to the rest of the world. A website can help you generate more customers by connecting you to the global community. With a website, your business will be visible around the world. You don’t have limits with regards to the amount of people you can reach and where you can reach them.
Prove your credibility
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
It can make your products available for purchase 24 hours per day
Have you ever experienced having to turn customers down because it’s closing time? A website can be visited anytime of the day or night. People will look at your website instead of going to a shop because it’s just more accessible and comfortable. Just make sure to post enough information about your products and services. If potential customers can order and buy your products online, it might benefit your business even more. People want easy, credible and reliable service and a well-planned website can give this to them.
One if the most important long term goals of an advertising system is maintenance. It’s one thing to think up a wonderful idea, and this idea might even work (once), but is it maintainable? Can we keep this up? Unlike paper based advertising, a website is easy to change and can be updated as frequently as needed. Your website does not have to replace the need for paper based advertising, but it can be a wonderful supplement to consider when you want to advertise your business effectively. You can use your website to provide your client with printed materials through downloads, or provide your client with video media that they can watch directly within your website.
No matter how small or big, old or new your business is, paper based advertising is dying out. Most people make use of the internet (or social media) when they are looking for a specific service/place or product. People want access to information 24 hours per day and they need this information to be qualitative and credible. To create this way of advertising your business needs a web presence – that will connect you to the world and connects the clients to you. Having a website is more time and cost effective and easier to maintain, thus keeping the business owner and the clients happy.
Now that you know the benefits of having a web presence ask yourself again “Do I really need one?” The answer is a definite yes, you do and here at Kupla our team of professional designers and developers will help you in creating and maintaining your own business website – connecting you to the world.